Marketing, SEO and Web Design tips

SEO Meta Tags on Blogger

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meta tags SEO Blogger

One of the most common reasons people avoid Blogger, is because they have heard that it is worse than Wordpress in terms of SEO. I do not think that this is the case. Remember what Matt Cutts (head of Google's webspam team) stated on a recent video? I already mentioned this part in my previous post Wordpress or Blogger? , where you can see more details.


Blogger blogs can really reach top rankings, given that you provide great content and that you have applied proper on-site and off-site SEO techniques. Nowadays there are some great Blogger Templates that are SEO ready and do not need furhter customization by you. However, if you have not installed one of those templates here is how you can optimize your Blogger pages' and posts' titles.


1. On your main dashboard select "Template" and then "Edit HTML"


Edit HTML on Blogger


2. Find the following piece of code (copy it then use CTRL + F and paste it in the search bar):



<title><data:blog.pageTitle/></title>


3. Replace it with the following code:


<b:if cond='data:blog.pageType == &quot;index&quot;'>
<title><data:blog.pageTitle/></title>
<meta content='your home page description here' name='description'/>
<meta content='your home page keywords separated with comma here' name='keywords'/>
<b:else/>
<title><data:blog.pageName/> | <data:blog.title/></title>
</b:if>
<meta content='en' name='language'/>




The piece of code that i colored orange could be cut out if you want the post's meta data title to match the post title on your page. Otherwise, the blog title will be included in your post's meta data tilte. I prefer removing this piece of code in order to have smaller and more targeted data titles, which is one of the main ranking factors of a page and thus we should give the appropriate attention while we conduct title SEO optimization.

The last meta tag specifies the language used on your blog. Replace "en" with the appropriate value.

Recently, Google has activated a new Blogger feature that allows unique meta description for each post. The myth that meta tags cannot be customized on Blogger seems to get busted.. In order to activate this feature select "Settings" on your main dashboard and then "Search Preferences". Switch the "Enable search description?" option to "Yes" and you are all set up.


activate Post Meta Description on Blogger


Now, when you create a new post you can see the "Search Description" option in "Post settings" section.


Blogger Post Search Description



The truth is that there is not a proportionate option for meta keywords, but i think the lack of this feature is an additional proof that meta keywords do not affect SEO anymore. Google 's SEO representative Matt Cutts, has admitted that keywords are ignored by the algorithm:




That's all about meta tags SEO on Blogger. I hope that helps.
Stay tuned and share the knowledge!
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Wordpress or Blogger? Which blogging platform is better?

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Wordpress or Blogger?

Choosing the right blogging platform, according to your needs and your skills is really important for your enterpreunership. The dominant blogging platforms currently are Wordpress and Blogger.

Blogger is the free blogging platform provided by Google and in the past years has been upgraded in order to keep up with the really cool wordpress open source blogging platform, which is also available as software if you want to have your own host for your site. 

At first, get used to this:

There is not a clear and  straight answer, such as go with Blogger, or go with Wordpress. 


The functionality that you seek will determine your platform. Both platforms have their pluses and minuses:


Blogger Pros


1. SEO safe

Given that blogger belongs to Google and taking for granted that you use a SEO optimized blogger template, there should be no problem with search engines indexing your blog and posts. At this point i would like to mention that i have read a lot of posts about how google treats blogger blogs. 

Some of the experts say that they tend to rank well, others that they tend to lose their rankings if you do not refresh your content on frequent basis. In the contrary, they advocate that wordpress ranks well for longer periods without updates.

I believe that this is not the case. Whichever your platform, you should have frequent updates. And given you optimize your blog and build authority and popularity you are going to rank well. We cannot have safe conclusions about so complex things neither simplify them to create impressions.

2. Blogger blogs are totally free 

You can register a blogger subdomain and choose a template. You are all set up and running. Google hosts your blog and provides (technically)limitless space for your posts. You will rarely experience a downtime error, since Google servers are really reliable with no(or extremely low) downtime rate. 

3. Easily edited posts and static pages

The post editor is really easy to use, as well as the whole blogger interface. You can also create static pages using the same editor. Then you can manage them through a really simple and easy to use managing system. Here you can see a detailed how-to use guide for blogger's post editor at blogger help. 

4. You have complete access to your template's CSS and Html

Blogger provides an HTML editor, that after a little reading and practice with coding, you could definitely use. If you get familiar with the editor you can make any changes to your blog's look and feel and functionality. And you could really be surprised by blogger's editor potential. You can also edit your layout directly and add, remove or reposition your widgets.

5. You can easily connect a custom domain name

Blogger discontinued the implemented option of domain connection, but it is still easy to use a custom domain name, if you use the blogger compatible domain registrars. And the most important: there is no extra fee (you only pay for your domain name registration).

6. Not easily hacked

Hacking issues have rarely been reported from users of the Blogger platform. Hosted by Google's servers a Blogger blog is really unlikely to get hacked.

7. Quick access to Google advertising shemes

Google grants you direct access to its advertising program -adsense- so you can monetize your traffic.


Blogger Cons


1. Compared to Wordpress, Blogger functionality is limited 

Blogger is what its name implies.. a blogging platform. You may not have a user management, login or e-commerce availability (actually there are e-commerce blogger templates but i would never use one, since there is no user management). This doesn't mean that Blogger is inferior to Wordpress. Actually, when it comes to pure blogging, i would definitely go with blogger, because of its simplicity.

2. Lack of plugins and template diversity 

This is actually an extension of the above disadvantage. The difference is that now i refer to web design limitations. Let's face it. For the past years, Wordpress has been in the center of the developers and designers attention, since it is open source, while blogger belongs to Google. Ignore this disadvantage if you have mastered the HTML and CSS editor, since as i mentioned above, then you have full control of your blog's look and feel.

3. Your blog is owned by Google 

You have to consider that Google has full control of your blog and content and that if you are not complying with its terms and conditions of using blogger service, your account could be terminated at any time and your work could be wasted. However, if you comply with their really realistic guidelines a shut down is not likely to happen.


Worpress Pros




1. SEO friendly

Did you notice that i used the phrase "SEO friendly" over the "SEO safe" that i used for Blogger? Well the truth is that the level of on-site SEO, depends on the optimization level of the default mode template in use, as well as on the editing that the blogger applies. I call Wordpress "SEO friendly" because it provides plugins such as Yoast Wordpress SEO and All in One SEO that simplify this process.

I read that 90 out of 100 bloggers would vote for Wordpress when it comes to SEO. I suppose that the main reason of this is the existance of those plugins. Now, it seems that i mistakenly included the SEO part at blogger pros. However, the fact that metadata tags are not optimized in blogger by default, does not mean that you should fall for what some dexterous people may spread against Blogger. You can fully customize your template and that goes for your html meta tags as well. In addition, you can activate custom meta descriptions for each post from your blogger settings.

See what Matt Cutts says about SEO on both platforms:





2. Wordpress is an open source "i can do anything" platform

As i already mentioned, thousands (if not millions) of programmers and designers worldwide, participate in this project and release free or premium themes and plugins with a great variety of functions. There are great plug and play themes, SEO ready and of high-end look and feel and functionality, providing ideal user experience. Even if you have to pay for them they definitely worth it most of the times. And of course, Wordpress is not stucked to blogging. With such a CMS (content management system) -that blogger lacks- you can create business or exhibition websites, online communities, or e-commerce websites (anything with membership area is not possible on Blogger).

3. More professional look

Since there are countless free, freemium and premium wordpress themes, you are likely to find high quality designs for your business and create a really professional look for your website or blog. In addition there are a lot of customized themes, with a static page set as homepage -something tricky to do by yourself-. Such themes are great for exhibiting your business and at the same time contain a blog for your business latest news.

4. Easy to use publicize tool

Wordpress provides a great content sharing experience through its customizable and easy to use social media tool. You can select which media to include to this great look and feel tool. In Blogger you can also have proportionate results but it takes a little more coding, since you should implement third party services such as Addthis, or Sharethis, and that could be tricky and troublesome (there is one click installation but i prefer editing the template code).

5. Wordpress supports 120 languages

Currently, Wordpress supports way more languages than Blogger. It supports 120 languages, while blogger supports only 50.


Wordpress Cons



1. Cost-effectivenes

And i mean lack of it. Most of Wordpress advantages and functionality require a Wordpress.org software implementation, on your personal hosting. This means that if you want to get full advantage of a wordpress site, you should go for Wordpress.org which requires purchasing a hosting package. Discarding this option, you also discard plugins and a bunch of themes that require specific plugins as well. In other words the "i can do anything" version of Wordpress requires an Wordpress.org software installation on a self-hosted server. And this costs more than Blogger.

2. More vulnerable to hacks

That goes for Wordpress.org. Since you install software on your hosting there is a higher possibility of getting hacked, in comparison with Google hosted blogger.

3. Worpress.com extras

- Wordpress.com provides 3gb of space for media attachements, and in case you need more you have to upgrade your account and pay extra fee. 

- If you want to use a custom domain name and/or redirect your .wordpres.com subdomain to a custom domain, extra fee is applied as well. 

- Worpress.com may display ads on you Wordpress blog. You must pay a fee for a completely ad-free version.

- Moving to your own web-host, also is charged by Wordpress.com

- Using personalized media (such as VideoPress) on your blog is also charged.


Conclusions


At first, considering all the above extras, i would never create a blog on Wordpress.com. I would prefer purchasing a hosting package from a reliable host provider and install Wordpress.org software.

If the only purpose of my site is distributing/providing great content (aka Blogging) i would definitely go with Blogger platform. As i mentioned above it's easy to setup and use and if you have sufficient skills with coding, you could have a great result without having to warry about hosting or fees.

In the contrary, Wordpress comes with a CMS and this is a big plus over Blogger. Wordpress will allow you to create a great website of any kind and there are no limits in terms of functionality. It is common sense that if you want to create an exhibition site, community or any site with membership area (even e-commerce) then it's one of the main crown pretenders and on those fields its competition does not include Blogger.

To my opinion the real question to ask yourself is not Blogger or Wordpress..but



"Is blogging the only purpose of my blog, or i would like to implement more services? And do those services require a CMS?"



I hope that this post contributes in a wise decision! Remember that whether you choose Blogger or Wordpress, your content/product/service quality, as well as the marketing tactics that you follow, will create your success story!

Stay tuned and spread the word!  
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How to choose a domain name in 9 steps

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Coming up with the right domain is definitely one of the key factors for your site's or blog's success. Let's go straight to the point and analyse the most important parameters that lead to the right decision. The first thing to consider while picking a domain is the most obvious, howsoever frequently ignored.

1. What your site or blog is about?


Why are you building your site? Do you have a local business and want to promote it? Did you have a great idea about an online service or you just want to blog about something of your expertise and interest?


The purpose of your site's existance should tremendously affect your decision while picking a domain name.


As i mentioned above it seems obvious, but so does the existance of gravity after Newton's era. In other words some things exist, or happen. You just have to notice them. And some enterpreneurs would just go for a catchy word or phrase just because they like it, ignoring what their site will be about.

But how should your site's purpose affect your decision? Let's examine some characteristic examples


Your site is created to promote your existing business. 


If you are a business owner you should name your site after your business name. It makes perfect sense. Your customers will be able to find you easily and if they recommend you to others verbally, they will obviously use your business name to search you through the web. Having a different domain name for your site could result in confused visitors, or users who search you online, while having your offline business name in mind. If the exact match domain of your business name is already registered, you may consider a variation of it. According to the nature of your business there are some exceptions to this rule:

Are you a merchant?

You may be the owner of a little local shop, but at the same time an ambitious enterpreneur. Since you have access to merchandise, you decide to make an online starup in order to increase your sales. If your products are not labeled after your firm and you have not a well known or established brand, you are not limited to link your site to your shop and name it after it. Contrariwise, a catchy and related to your merchandise domain could boost your online promotion.



You have to think if you want to promote your online and offline business separately.


Do you want to promote a service?

I will explain this exception featuring a really often phenomenon. Do you own or work for a web design company or a creative office? At first, just for the record, such a company' s domain should definitely exact match the name of the company itself. Anyway, those companies use to expand their activity, by promoting services that they develop for themselves in addition to their normal services that they provide to their customers. 

Such a project should have a separate domain name, related to the service's nature and not to the company. Of course the company will declare ownership of this service, and if the service becomes popular it could affect positively the whole firm's reputation.

In the contrary, if a company wants to create a site for one of the services (they frequently do so, for their popular products or services) that provides to its customers, then it should use the service's name that in most cases contains the business name. 

But let's get back to the generic critical factors.


2. Pick a catchy domain name



But what is catchy? Be really careful while evaluating a phrase or word. What is catchy for you or your friends, could not be that catchy for the others or your target group. Under no circumastances should you choose a catchy phrase as a domain name, if it is irrelevant to your site's content. An ideal combination of those two elements (relevancy, catchiness) could result in a really brandable domain name.


3. Is it Memorable?


A memorable and descriptive name for your online business is really imprtant. Visitors that land on your pages, should be able to return. The easiest the name to remember, the more simplified their task. Furthermore, it could help in verbal promotion as well as in direct traffic (through browsers). In most cases a catchy name is also memorable. But there are more features to distinguish a memorable and easy-access domain name.


4. Long or Short?


Generally what experts advise is picking the shortest possible domain names. Don't get complacent.. Registering a 3 character .com domain nowadays is impossible. What they mean is just to keep it short and not to approach the 67 character limit. However, a domain name should fit your needs.


Short domains are great, but do not condemn and avoid long domain names by default.


In the contrary, in some occasions long domains are better than short. For example,  there are long yet really memorable and popular phrases. Someone could make the mistake (to my opinion) to use the acronym of the phrase in order to use a short domain. And yes, there is a possibility to have a great and brandable acronym (like ifttt), but on the other hand you could end up with a meaningless sequence of characters (easily misspelled and that does not sound good).


5. SEO friendly or brandable?  


But why do i set this dilemma? Can't we combine both? Let me deploy what makes a domain name brandable and what SEO friendly.

A domain name is regarded brandable, if it meets the following criteria :


Not Excessively Long
Relevant
Memorable
Easy to Spell
Catchy
Unique
Authorative
Of Right TLD


If you follow the path of a brandable domain you are likely to sacrifise the advantages of a SEO friendly domain name. Let's define a SEO friendly domain:


A domain that contains the main keyword/s that describe a site's content is regarded SEO friendly. 


Having a keyword ritch domain name, favors your site on SERPS as Google has admited. So what are the drawbacks of such a domain name? It limits the range of words that you can use. Regarding that you target for a 2 word domain in most cases and at least one of them should be a keyword relevant to your topic, you are significantly limited to just picking a second word and determining the order that the words will be placed.

At this point, i would like to mention that i prefer to place the most important keyword - or the only keyword if the other word is random- first, since prominence of words in a domain name, is another factor that affects rankings.

You can see how to track the most popular keywords that are related to your site's content in my previous post:how to pick a niche for your site or blog '

But when should we use a SEO friendly domain name and when a brandable one? Is this really a dilemma? Can we combine both?

The answer is yes!


You can come up with a SEO friendly, yet Brandable domain name. Having a keyword in your domain name limits your options but also forces you to activate your creative thinking. 


Take this blog's domain name as an example.

Niche blogging is one of the fields where a SEO friendly domain matters. Since this blog has a niche, i judged that including a relevant keyword would boost its optimization process. However, since marketing.com is already registered - you cannot find a "keyword.com" unregistered anymore - , i would not be satisfied by having just my main keyword in my domain name followed by a random word.


I needed something to determine my relationship with the subject and at the same time lead me to a brandable result.


I think it's clear what 'tail' stands for.

However, the path we choose depends on each site's content and purpose. In the lines above i refered to a category (niche blogging), where combining both elements matters. But think of the greatest global, online firms. Do you see any keywords in their domains? Facebook, Twitter, Amazon, Ebay..

They all have great brandable domains with not a single keyword included. Of course those domains are relevant to the subject, since they predispose the user about their content and function/activity.

But remember that we refer to billion dolar innovative brands establihed and flourished in a period of lower competition.

Nowadays, to have a proportionate growth to this extent, you need to invest great ammounts of money as well as communicate your products or services optimally. In such case, just a brandable name would be enough.


Brandable domain, SEO friendly domain or a combination? It depends on your target market, your marketing and communication techniques and your budget.



See what Google's head of webspam team Matt Cutts says about exact match domains, keyword ritch domains and brandable domains. As you will see he refers to a possible balancing of the impact of an EMD on SERPS. During the latest algorithm updates it is noticed that Google applied those changes that he mentions in the video. After September 2012 EMD.com, affects only the 0.6% of US-English search queries to a noticable degree.






6. Choose the right TLD


The dominant tld used for global sites, is the .com. Briefly, if you go global, then register a .com domain name, except if you are an organization or corporation (there are the dedicated tlds : .org , .co). Even in this case, you should also register the .com domain, then declare the url of your favor, and redirect the others to your specified url.

.com domains tend to rank better than other top level domains and at the same time are more memorable and authorative (if you refer to a site verbally and do not mention its extention, .com is the one to be typed first). I once found a really interesting board that classified the tlds by SEO impact. I give the credits for this board to a moz.com post, which refers in detail to exact match domains and the best EMD practices.

domain names classified by SEO impact

If your business is local (and does not offer global services) then consider your country specific tld. Search engines favor a country specific tld for searches inside the corresponding country.



7. Hyphenated domain name or not?


I would recommend to avoid hyphens if possible. My main argument is that they could easily be forgotten! Especially when your site is promoted verbally, the user could end up on the wrong site. This possibility grows dramatically when the corresponding non-hyphenated domain is registered by someone else. You could register both the hyphenated and the non-hyphenated domain of your preference and redirect the one of them to the other.


8. Avoid frequently misspelled phrases


Talking about mispelling, be assured that your domain name is not an easily misspelled one. If there are frequent specific misspells, you may consider to register them as well. Even worse, if some popular misspells are already registered by your competitors, you should consider switching to a completely different and ideally unique domain.    


9. Be sure about the domain you choose!


Take under consideration all the factors mentioned above in order to make the right choice. Changing a domain name could be troublesome and needs technical skills to be accomplished properly. If you use a free platform such as wordpress.com or blogger.com, decide if you are satisfied with a subdomain or upgrade to a custom domain from scratch! This is vital in order to avoid exhortations to your site/blog that could be proven harmful, by losing pagerank and link juice.


That's all for today. Have in mind that there are not strict rules to follow blindly while choosing a domain name. Just boundaries that you should not break. You have to be creative and conform to each occasion. 


A domain name registration is a case study. 



Well, good luck and choose wisely!

We have talked about how to pick a niche and how to choose a domain name. What comes next? Let's examine the dominant platforms for blogging and face the dilemma: Wordpress or Blogger ? Do not lose the upcoming post!
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How to choose a niche for your blog: The 4 critical factors

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Your blog niche defines your online presence, targets your audience, and affects SEO in a positive manner 


Starting a blog is really simple nowadays. However, doing it the right way is a little tricky. Lots of decisions have to be made and critical mistakes could affect your blog in the long term. One of the keystones in blogging is choosing the right niche.

why to choose a niche


You decided to start a blog with high perspectives and your main goal is to generate income from this blog? 

If you are not the "i know everything guy" who will give all the answers on every topic, you should come up with a main subject for your blog. Leave the "know it all" thing to Google. 

Given that what you need is not a fun blog or your blog's name is not something like, "everything", "whatever", "1 post a day", "answer it", "random post" or so..  you should choose a niche.

A non-niche blog blogger is free to publish posts according to his/her mood, but ends up with a blog including numerous unrelated topics and NO target group!

You need to define your target group. You should know who is interested to read you in order to create an engaging environment for your visitors. This way a visitor is more likely to turn into a follower of your latest updates and your twitter account. Once your main subject is declared, visitors know what to expect from your upcoming releases, your blog gets quality traffic and converts.


how to choose a niche



Ok, at this point i have to make it clear that there is a big misconception about niche picking, that i have been seeing repeatedly in other blogs.

Some state: "blog about something that you really love. Blog about what you are passionate." 

I definitely find this opinion ideal, romantic and filled with enthusiasm. It may even lead you straight to success. The main advantage of blogging about something you love is that you are not about to lose your interest or give up that easily. This is why you should blog about something you like. So where is the misconception lurked? Are you getting confused?

Let me formulate the previous statement:

"Blog about something that you really love, given that you possess great knowledge of it. Blog about what you are passionate, given that it is prosperous"    


In other words, you have 2 critical questions to ask yourself before picking your blog's main theme:

is what you love somehow related to a big market?

are you sufficiently qualified to blog about it?


If the answer to one or both of those questions is NO, you should reconsider your niche, evaluate your options and estimate the ROI (return on investment) capabilities of your possible choices.

Hopefully, you love more than one things and you can switch to an equally pleasant plan B


Ideally a niche should meet 4 conditions in order to be prosperous. The 3 of them are already mentioned through the above questions. So, if your skills on a subject are sufficient and you can blog about it, you should examine the target market dynamics. Do many people search about it through search engines?

find out if a search term is popular


Use the new google adwords keyword planner - you should get acquainted with this tool since google discontinues adwords keyword tool - to get estimations of the average monthly search volume for any term that you are interested in. If your blog is global select all locations and all languages. If it's local select the appropriate location and language. Then complete the field "Your product or service" with the main keywords or phrases related to the test subject and once the results appear, select "Exact match" on the field "Add keywords as" (click the edit button on top right of the results). This way you will get as result the number of the exact term searches. Find out which keywords have more searches and suit better your needs.

Is that all? Of course not! Just customizing your preferences and finding keywords and key phrases with high search volume related to your niche does not make the job done. There is still a third important factor to determine if a niche could be successful.

can you monetize? 


And here comes the last but not least.. that sometimes guides ignore. Of course this is linked directly with the sufficient volume traffic condition, as loving a subject is directly linked with the being skillful on it condition. Most of the times when we love something, we also evole in it. In a similar way, if there is potential for huge traffic, there is also potential in monetizing. Actually the 4 conditions i mentioned above could be tuck into 2. However, there is a small possibility that passion does not imply skill, as well as traffic does not imply profit, or at least not on a satisfying level.

The dominant monetization methods for sites and blogs include:

adsense (actually this is google's advertising network but i mention it separately because of its popularity and efficiency)
advertising networks
direct advertising
affiliate advertising
sales
payed services
memberships

Regardless the niche you choose, there should be methods to use in order to monetize your blog and they should be settled before moving forward to the next step. Pretreat each subject 's prospects and avoid unfortunate start ups. You need traffic as well as ways to turn it into money. One of the easiest methods to make money through niche blogging is adsense. It's easy to implement and once optimized can ganerate profit. But which are the highest paying niches?


track high CPC keywords and key phrases 


Do you see the column titled "Avg. CPC" on planner? What does the acronym CPC stand for? CPC means cost per click. You see adwords keyword planner is a tool used by advertisers as well. It's the average cost per click that an advertiser pays for a specific keyword or keyphrase. The values in this column help advertisers to set up and optimize their adwords campaigns and they depend on the competition of each market. So why are we concerned about these values?

CPC is linked to the advertiser's campain cost as well as to the publisher's adsense revenue


But how does CPC affect the publisher? One of the most common ways that bloggers use to monetize their blogs is adsense implementation. Adsense is the Google 's advertising network. How it works? Advertisers pay Google to advertise their products or services. They use adwords to set up their campaigns and they pay per click on their ads. Each ad appears in google sponsored results, when keywords specified by the advertiser are in quote, as well as on pages related to those keywords, that use adsense.

When someone googles a keyword or phrase and your post appears on serps -search engine result pages- and then he/she clicks on your link and lands on your post page he/she comes across your adsense ads. Your appearance on serps means that google relates the typed term to your content, and since adsense ads are also keyword sensitive (they depend on previous searches - that's to say that they are personalized according to the visitor's preferences - and landing page content), there is a high possibility for your page to display an ad linked to this keyword. If someone clicks on this ad, Google is payed an ammount equal to the CPC determined by the ardvertiser. Generally, this CPC approximates the average CPC as stated in adwords. As a publisher, you are rewarded with a percentage of the money spent per click. So this is how CPC affects direclty your income from adsense.

So before taking action you should definitely make a research about each postulant subject using the keyword planner tool and experiment with "Keyword ideas"(for specific keyword research) as well as "Ad group ideas"(for a group of relevant terms) sections.


keyword planner guide
Screenshot guide for keyword planner tool

One does not randomly pick a subject that he/she likes and starts blogging about it    


Adsense is an example that i used to show you how choosing a niche affects your blog's dynamics and opportunities to generate revenue. I analysed this method because it's one of the dominant monetizing techniques on niche blogging. Similar principles apply for other advertising networks, affiliate marketing and direct advertising. The adwords CPC does not only reflect the adsense competence, but also the general capacity of the target market. 

A great relevancy to a market, implies engaged visitors and increased conversions, regardless the monetizing process


To sum up, choosing the right niche is vital for your online presence and your blog's success. Complying with the following conditions will improve your chances in establishing a brandable and profitable online business:

- Come up with a niche that you are passionate about. 

- Assure yourself that you possess sufficient skills to write about it. 

- Identify the related popular terms if they exist (hopefully they do). If search volume results are not satisfying, consider an alternative niche of your favor.

- Determine the monetizing methods that suit to each postulant niche and evaluate profit capabilities.


how to choose a niche



For an adsense blog, assort the related keywords and phrases that combine high CPC, big search volume and the lowest possible competition. Make your research and find out what successful bloggers in your target market do, to monetize their blogs and do not stick to just one money source. For example, there are niches with low average CPC that perform better with affiliate advertising. In this case focus on affiliate marketing instead of adsense (you can also combine them), detect the best affiliate networks, programs or campaigns and go for the leads and conversions.

As a conclusion of all mentioned above, picking up a niche for your blog may be a bit more complex than you thought. Running a blog is definitely a big deal and even if you make a wise decision on choosing your niche, the journey does not stop there. You need more pieces to complete the puzzle of success. Writing about a great subject and having great content is not enough.

"Content is King" is one of the most famous marketing quotes that Bill Gates introduced in order to extol unique and high quality writing. But you need to communicate your content if you want to be rewarded for it. Proper use of marketing resources such us social media and SEO is definitely an additional necessary condition to accomplish any online mission and achieve your goals. Furthermore, an attractive and strategic blog design, could affect your traffic and conversions. It's common sense, content is king, but promotion seems to be the queen. In a future post i am going to review some of the most important factors in a blog's promotion.


For now stick to picking the right niche, yet have in mind that you will be called to promote your content and maybe you should examine which niche matches your communication skills.

Don't miss the next post! How to choose a domain name for your blog?

i wish you luck!
Stay tuned for what's coming up!

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marketingtail.com is online!

Let's start this blog using an opening cliche..

Hello World!

Are you a blogging noobie? So am i (well not exactly)! So let's learn together..

May i introduce myself,
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